What are the two things that every great brand is?
That's the secret to great branding: Be Simple + Clear.
As long as you always keep those two things in mind, you create a brand with character and value. One that your customers will come to know and trust.
Now if we really wanted to push the envelope, we would take that simple, clear idea and do something interesting with it. By doing that, we set ourselves up as an innovative company.
Here at InkCycle, our innovation comes from the way we attack our opportunities. We innovate from the inside, to produce a higher quality product for the outside. What else can we do to innovate within this industry?